Page3Flicks , BigFlicks, MeTooFlicks, how does it matter ?
One more Indian company has jumped into me too Indian mentality. ZEE networks digital media convergence limited has launched another site on similar name as Reliance BigFlicks by the name Page3Flicks.com.
Satyabrata Das who is the head of this projects quotes : “Currently we are testing the waters for a niche offering like this. Depending on the response received, we plan to upload premium content for subscribers, which will then provide an alternate revenue stream. The site has been in the beta phase for over four months. Our in-house team is promoting the site through viral marketing. From internal reports, we have observed that users are spending an average of 12-15 minutes on the site, browsing through various sections.”
Speaking about the content on the site, DAs said, “Page3flicks will have photographs from the most happening parties in town. Our focus will be on uploading pictures from parties as early as 20 minutes from the time that they get over.”
I seriously do not get this. What’s happening with INDIA and INDIANS? This is sheep/herd mentality, one jumps in well, everyone does behind the one, without thinking. I mean, what sense does this make? Reliance takes a domain with flicks in it, ZEE follows. NDTV names their unit convergence, ZEE follows. SmasHits covers Bollywood Parties, ZEE follows. I mean is their no originality left in India anymore? Everyone has to just jump, doesn’t matter what comes after that.
There is nothing unique about the site they have launched, you can find better and more coverage (not bribed too) all over the internet on many other Indian sites. This is simply a gimmick of me too me too that ZEE is doing. They have also been quoted as saying that they will launch social networking site and also entertainments and sports. Yup, remember in one of my previous posts I had mentioned that some other Indian conglomerate will jump in this domain soon and I think this time it’s ZEE, haanji…..
-Indian Wizard
